MINI, an un-paralleled success story, exciting, unconventional and full of ideas. Your heart beats faster, the adrenaline is pumping and everything else is forgotten. Excitement is in the heart of MINI, always unconventional and full of ideas – pure lust for life. The fact that MINI is regarded as a person – a friend – the world over is perhaps the brand's most valuable asset – MINI is more than a car.

An original with a high recognition value and a distinctive design that makes it stand out from the crowd. MINI has always been able to infuse new life into its brand, excelling in areas as diverse as clothing line, bicycle, bags, gift and premium items. Wherever MINI takes its taste and talent, its products always echo the glory of the trendy design and pursuit of excellence, which are central to MINI’s creation concepts.

Apart from their legendary business, nowadays, MINI towards the international expansion through its passion and supreme craftsmanship that it is now officially engaged passionately into a new lovable product – Swiss Watches.